Marketing Your Chicago Business Online:
Meet the Experts

Today’s advertising landscape is changing so quickly, business owners and marketers are rapidly being forced to come to terms with the impact of online media. However, in the ever-changing interactive world many local businesses don’t know where to start when positioning their company in front of online customers.

In this half-day, information-packed seminar attendees will learn:

• What is search engine marketing and why it is important to your business.
• The first 5 steps in creating an online presence.
  • Learn the fundamental components of creating a website that increases customers ability to contact your business.
  • See an overview of the different search engines, how they rank websites and what basic changes you can make to help your site rank higher in the search results.
  • Drive immediate traffic to your site by learning how customers use search engines and the basic tools advertisers use in paid search campaigns.
  • How to optimize your business listing in local destination sites to increase leads.
  • Analyzing metrics for your website and online marketing campaigns.
• Real world case studies of how businesses harnessed the internet as a successful lead generation tool to grow their companies.

Who should attend:

• Marketers and general managers
• Entrepreneurs who are planning to start a new business
• Consultants and marketing service providers who serve the business community

Beyond the Seminar:

Attendees will also have the option to network with other Chicago business owners and marketers during the networking reception to be held directly after a brief RH Donnelley product presentation. Tasty snacks, light meals and refreshing beverages will be served during the seminar and reception.

If you are involved with advertising or marketing for a company, no matter what industry, this is a MUST ATTEND event! Seats for this event are limited so register today to reserve your space.